Organisers of the world-famous event have signed a long-term partnership with the French fashion house.
The race will take place on Sunday the 13th of April along the 4.25 miles of the Championship Course between Putney and Mortlake.
CHANEL is being billed as Title Sponsor and official Timekeeping Partner.
Siobhan Cassidy, Chair of The Boat Race Company Ltd, comments:
“On behalf of the wider Boat Race community, we are so thrilled to welcome CHANEL as our new Title Sponsor.
“We knew when we first met, on June 10 – the same date as the first ever Boat Race in 1829 – that they understood the appeal of our event and we’re very confident that their involvement will help us take the event to new places and new people, as well as enhancing it for our millions of existing followers.”
Frédéric Grangié, President of CHANEL Watches & Fine Jewellery, highlights:
“We are delighted to sign a strategic partnership with The Boat Race who share the same values of collective endeavour and the pursuit of excellence. It’s an honour to be the first ever official timekeeper in the race’s 195-year history to simultaneously become Title Sponsor and principal Partner.
“Synchronicity in rowing is as crucial to the race as watchmaking craftsmanship to ensure accurate timing. Every rower, like every mechanism in a watch, must work together as one; the balance, the weight and the oar movements must all be impeccably timed.
“We look forward to working with The Boat Race over the coming years to bring this partnership to life, through the world of CHANEL and our iconic J12 watches.”
Image courtesy of Row360
