The Royal Society for the Prevention of Accidents is warning parents of ‘hidden dangers’, saying it can put young kids at risk of suffocation, choking or even overheating.

It’s urging parents to ‘think twice’ before buying things like ‘cuddle cushions’, ‘hands-free’ bottle holders and ‘sleep aid pillows’.

Former Radio Jackie presenter George Alderman’s seven-week-old baby boy, Jimmy, died while being carried in a sling in 2023.