Radio Jackie, your local, independent, commercial radio station, broadcasting across SW London and North Surrey to c. 800,000 people, 24 hours a day.

Why Use Radio?

Radio talks to people at the right time and place

Commercials can be run when people are most likely to be receptive to the message. For example, car dealerships can advertise in drivetime to reach people in their cars, while retailers can concentrate on Friday and Saturday mornings to promote weekend offers.

Daily and weekly repetition

Repetition of a commercial message is the key to successful communication. Radio can achieve this, across each day and throughout the week, establishing a strong image of the brand and familiarity with what’s being offered.

Radio reaches out to everyone - including new customers

People increasingly avoid ads on TV and in newspapers, but research shows that this is dramatically less of an issue on radio. This means that radio is ideal for reaching out to new customers – they will hear the ads regardless of whether they think they’re in the market or not.

Listeners are just a click away

With online search being so accessible, where commercials feature a web address the listeners can go and check the website immediately.

Local Radio is a 'friend' for listeners

Listeners typically describe their local radio station as being a friend, and that relationship can be used to the advantage of advertisers. Whether in commercial airtime, by sponsoring content or running on-air competitions, advertisers can benefit from the close bond that radio achieves.

Radio is the most flexible medium

Situations can change quickly in business and radio is well set to meet these challenges and opportunities. Commercial production is quick and relatively low-cost, enabling advertisers to put out just the right message at the right time, while commercial airtime can be booked or adjusted at short notice.

Radio develops brand stature and dominance

The combination of radio messages being frequently repeated, while not being avoided by the listener, is compelling. It means that when a customer is ready to make a purchase, the advertiser’s brand name and values are strongly established in their mind – giving a real edge in a competitive market.

Make your brand stand out from the noise

In an ever-changing world, it’s increasingly more challenging for businesses to creatively engage with potential customers. There’s a reason why traditional radio media has not died out… because it works.

Rate Card

Advertising on Radio Jackie is very straightforward and the cost is surprisingly inexpensive.

Advertising campaigns are developed on a spot-by-spot basis enabling audiences to be sufficiently targeted and plans to be delivered within a budget, whatever the scale.

The laydown is totally flexible and you can add and or remove spots from the plan as you think best, or else just run on specific days.

The chart on the right shows how we divide the day into five segments reflecting the size of the audience and the advertiser demand. The main part of the day is covered by A, B and C – Breakfast, Drivetime and Daytime with negotiable prices of £25, £20 and £15 per spot.

By booking a package of spots you will pay much less per spot broadcast. Spots and rates are subject to availability.

You can run a plan a week, or else every other week doing it week-on, week-off, spreading the cost and keeping the campaign on air for longer. As we say, it’s all very flexible.

If we haven’t convinced you yet, see what our advertisers say:

“Bentalls put Radio Jackie at the top of our media plan every time as we consistently find the station works well for us. Kevin Cousins has a good understanding of our brand and is very knowledgeable in making sure we execute an effective campaign. They are able to turn on campaigns very quickly, making it as stress free as possible for us.”
Vanessa Frances, Marketing Manager, Bentalls, Kingston

Read letters from some very happy advertisers: Versatile “…trebled our turnover…” here, Burns & Mason Fireplaces here, Concept Vehicle Leasing here and Checkatrade here.

Contact the Radio Jackie sales team to see how we can help your business succeed

Susan Kemp
Ring Sue on 07974 777 536
Jan Ashley
Ring Jan on 07876 024 072

Contact us at sales@radiojackie.com.