Bellway Homes wanted to redevelop the former Wyevale Garden Centre in Waddon into buildings of up to five storeys.
But three out of four of Croydon Council’s reasons for opposing the plans were upheld by the Planning Inspectorate.
They included the preservation and enhancement of the Grade II listed Purley diving stage.
The authority says it also objected to the proposed design quality of the development and the lack of family housing.
Executive Mayor Jason Perry said: “We are very pleased with this positive result for our borough. It demonstrates the council’s planning service’s dedication to ensure that all new development in Croydon is of high quality and delivers for the local community.”
“It also shows how the council aims to protect the borough’s character and create vibrant places for people to live, work and visit and that it’s vital to us that there are sufficient well-designed family homes provided in the borough.”
“This appeal reinforces the message that in Croydon we are open to well-designed and sustainable development, with the high standards set by the council’s planning policies.”
