SEGA, the creator of Sonic the Hedgehog, is coming to Chiswick Park.

The company is taking over 21,000 square feet of space in Building 12 at the site in a boost for the area’s economy.

The move sees SEGA joining a cluster of creative industry giants such as Paramount Pictures and computer giant, Dell.

Cllr Tom Bruce, Deputy Leader of Hounslow Council and Cabinet Member for Assets, Regeneration and Development, welcomed SEGA’s move, stating:

“We are delighted to welcome SEGA to Chiswick Park. I have hugely fond memories of playing Sonic the Hedgehog and Brian Lara Cricket on my Sega Megadrive as a child, and their presence, along with other creative industry leaders, reinforces Hounslow’s status as a thriving hub for innovation and creativity. This move exemplifies our commitment to attracting and retaining top-tier businesses in our borough.”