The online fitness coach’s new persona will talk youngsters through exercises during weekly five-minute sessions on YouTube.
It’s part of his government-backed Activate project.
Joe, who’s from Kingston, says he aims to ‘make movement fun’.
The online fitness coach’s new persona will talk youngsters through exercises during weekly five-minute sessions on YouTube.
It’s part of his government-backed Activate project.
Joe, who’s from Kingston, says he aims to ‘make movement fun’.