The council says the “bold” initiative is to try and get more people to sign up as foster carers.
It’s been created to focus on a new prospective audience of professionals, couples, and individuals over 30.
The digital campaign is rolling out this month online.
Councillor Samia Chaudhary, Cabinet Member for Education, Children, Skills, and Employment at Hounslow Council, said:
“Fostering is one of the most rewarding things you can do – giving a child safety, stability, and love at a time they need it most. But it’s also a journey of growth for carers themselves. This campaign shows that fostering isn’t about becoming someone new – it’s about bringing out who you are and discovering how much more you can give.”
Steven Forbes, Executive Director of Children’s and Adults Services at Hounslow Council added: “The new campaign highlights the benefits of becoming a foster carer for your local authority when we need them most. Our cared for children receive the best possible care in their local community and new carers will be fully supported by a dedicated team.”
