Young people are “significantly” more likely to favour pets with exaggerated physical features, such as flat faces or folded ears.

That’s according to new research from Battersea Dogs & Cats Home as it re-launches its “Cost of Cute campaign.”

It’s asking people to think twice before liking or sharing content on social media featuring dogs and cats with these looks.

Strictly Come Dancing runner-up Tasha Ghouri, who has a rescue dog, says online content is driving up the cruelty.

Tasha has been talking to Jackie’s Lucy Mayer about why she wanted to front the Cost of Cute campaign.

To find out more about the campaign, click here.